+SnapTraveller strategy - essential to #hotels OTA offset

+SnapTraveller creators +Sébastien Félix and +Hugo Marchand, are distrupting positively how travelers discover unique and distinctive hotels.  This innovative concept matches socially active influencers with non-big-brand hotels worldwide.

Further, SnapTraveller orchestrates events/contests that provides the context for the influencers' online conversation.

Bottom line:

• Socially active inluencers share hotels' personality and distinctive qualities in a context that is relevant and engages THEIR following - exponentially distributing hotel name to the like-minded

Why is this strategy so important:

• It by-passes brand/name organic search results
• Now OTAs are inserted via Google Adwords in Hotels' official site  - great article on OTAs in Tnooz here
• #OTAs and big brands spend dominate search results, pushing out independent properties
• Today's connected travellers prefer original experiences and relish a sense of discovery that social connections deliver

Hoteliers can't outspend the #OTAs + Big Budget Brands....but you can outsmart them.

SnapTraveller strategy does exactly that.

We would like to thank SnapTraveller co-founders, Sebastien and Hugo, for sharing their research and concept at #CMHshare Paris Think Tank. Merci, it was dynamic!!